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Seller's Guide

Presented by Tori Turner Group

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Meet Tori Turner

Tori Turner is a top-performing real estate advisor known for delivering exceptional results with professionalism, precision, and Southern charm. With over $150 million in closed transactions since 2020, Tori and her team bring an unmatched expertise to Florida's luxury real estate market. As a member of the prestigious Michael Saunders & Company Presidential Circle, Tori ranks among the firm's top agents, recognized for her commitment to excellence and white-glove client service.

Tori spent many years as a high-net-worth client advisor at a leading global wealth management firm, where she developed the analytical skills and market insight that now define her real estate success. She is known for her sharp attention to detail, strong negotiation skills, and emphasis on the overall client experience. Her integrity, discretion, and deep understanding of complex transactions make her a trusted partner for sellers of premier properties.

Born and raised in Mississippi, Tori earned her MBA from The University of Mississippi and spent several years in Nashville before settling in Sarasota. Her husband, Parker, is a local business owner, and together they enjoy life with their two children, and their Cavalier King Charles Spaniel. Tori's personal passions include fashion, interior design, food and wine, and Ole Miss football. She is also a lifelong supporter of St. Jude Children's Research Hospital.

Tori combines elite-level service with a warm, relationship-focused approach—offering sellers the expertise, exposure, and advocacy their property deserves.

Selling Process

Our 8-step strategy for maximum value and a seamless sale.

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Step 1: Private Consultation

We begin with a confidential conversation to understand your goals, lifestyle transitions, and timeline. Every journey is bespoke.

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Step 2: Expert valuation & market positioning

Through deep market analytics and comparative evaluation, we determine the optimal price strategy to maximize value and minimize time on market.

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Step 3: Home preparation & presentation

We collaborate with stagers, designers, and photographers to present your home as a work of art — both online and in person.

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Step 4: Strategic marketing & global exposure

Your home will be showcased across MLS, digital platforms, international portals, and our exclusive media and agent network — reaching buyers worldwide.

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Step 5: Private showings

Your home will be shown by appointment-only with a licensed agent present.

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Step 6: Skilled negotiation

With backgrounds in finance and marketing, we bring elite negotiation tactics — helping you secure the best terms possible.

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Step 7: Seamless transaction management

From inspection to closing, we coordinate every detail with precision, ensuring a smooth and timely close.

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Step 8: Elevated exit

Celebrate a successful sale with confidence — and your next move on the horizon.

Congratulations

You have sold your property!

Our Pricing Approach

In real estate, pricing is both art and science. At The Tori Turner Group, we take a highly analytical yet intuitive approach to our pricing recommendation — blending market intelligence, buyer psychology, and timing to create a competitive advantage for your home.

The Right Price Attracts the Right Buyer

Our signature pricing strategy includes:

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1. Comprehensive Market Analysis (CMA)
For a complimentary market evaluation of your home, fill in your contact information below. Enter your property information and we will be in touch with an estimate.
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2. Micro-Market Insight
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3. Property Differentiation Assessment
We identify the luxury features, location advantages, and unique architectural or lifestyle elements that elevate your home's value in the eyes of the right buyer.
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4. Psychological Price Targeting
Strategic pricing doesn't just attract attention — it drives emotion and urgency. We position your home within critical price bands to optimize online visibility and perceived value.
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5. Ongoing market monitoring
Markets move. We track interest, feedback, and competitive inventory — and adjust dynamically if needed to maintain momentum.

Prepare to List

Buyers fall in love within the first 8 seconds. 
Make sure your home captures their hearts — and holds their attention.

  • Complimentary pre-listing consultation
  • Vendor coordination for painting, repairs, and staging
  • Final walk-through styling session before going live
  • Customized prep calendar and checklist just for your home
  • Power wash driveway, walkways, and exterior surfaces
  • Freshen landscaping: trim hedges, mow lawn, add seasonal flowers
  • Clean windows (inside & out)
  • Touch up exterior paint, front door, and shutters (if needed)
  • Ensure outdoor lighting is working
  • Deep clean all rooms (consider professional service)
  • Touch up paint in high-traffic areas
  • Remove personal photos, excess décor, and clutter
  • Streamline furniture for space and flow
  • Replace burnt-out bulbs with warm, matching light
  • Organize closets and pantries (buyers look!)

Home Staging

To highlight your home's finest features, we may recommend staging—refining layout, removing personal items, and enhancing flow. Whether it's light touch-ups or full-scale furnishings, we'll handle everything or bring in a trusted professional to elevate the space.

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Professional Imagery

In today's market, your first showing happens online. Buyers decide within seconds—based solely on photos—whether your home is worth a closer look. That's why we partner with professional photographers who know how to capture each space in its best light, enhancing scale, warmth, and flow.

Every property is unique, and so is our content strategy. Together, we'll curate the ideal visual narrative—through imagery, video, and storytelling—that highlights what makes your home truly unforgettable.

Marketing Your Home

Every home has a story—our marketing ensures it reaches the right audience.

Your property will have the opportunity to be featured in Sarasota Magazine's bi-monthly luxury e-newsletter and Scene Magazine's weekly arts & entertainment e-newsletter, reaching an opt-in audience interested in local luxury real estate and cultural events.

Exclusive agent previews: Our agents will tour the property during scheduled office caravans, which may result in immediate showings to interested buyers. We also personally contact local agents who specialize in comparable properties to introduce your home directly.

Our in-house team will create a professionally designed, full-color brochure showcasing your property's key features, distributed to targeted brokers, agents, and prospects during private tours and through personalized outreach.

Extensive online exposure: Michael Saunders & Company boasts one of Florida's Gulf Coast's top real estate websites, with over 1 million users and 6.5 million page views annually. Our listings are syndicated across top platforms like MichaelSaunders.com, LuxuryPortfolio.com, Realtor.com, Zillow, and more, reaching local, national, and international buyers from key markets such as the U.S., Canada, U.K., Germany, and India.

Your property will be showcased across key platforms like Facebook and Instagram to maximize visibility and reach targeted buyer audiences.

Your property will be promoted through carefully selected print channels—including SaundersBest Magazine (15,000+ circulation with WSJ insertions), Sarasota Magazine's luxury December issue, and photo-feature ads in local publications—targeting readers across local, regional, and national markets.

Testimonials

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  • We cannot say enough good things regarding our Realtor, Tori Turner. She did an awesome job from start to finish! Our house was under contract in 9 days! The communication and follow-up were second to none. Any communications/questions we had were addressed instantly. She is honest, professional, and very knowledgeable about all areas of real estate. We highly recommend Tori!
    — Drew L
  • Tori did a fantastic job with the sale of our Bird Key home. She was always prompt, prepared and full of knowledge and ideas. Her insight led to a sale within three days of the listing. She helped us with every detail and explained each step along the way. I highly recommend Tori.
    — Marie P.
  • Tori was an absolute pleasure and professional to work with during the sale of our home. After interviewing 4 realtors we felt the most comfortable and in very professional hands with Tori. She knew the market in general and was very familiar with our specific neighborhood. She conducted numerous showings herself and took a real hands-on approach. Even with the market distinctly favoring buyers Tori had a very good offer in a relatively short time period. We couldn't have been more pleased with her efforts and tenacity. You can't find better than Tori!
    — Mark E
  • We recently purchased a home in Sarasota and sold our condo, with Tori as our realtor for both transactions. She was incredibly professional and supportive every step of the way. Tori demonstrated exceptional knowledge of the market, which was invaluable during both the sale of our condo and the purchase of our new home. She was instrumental throughout the closing processes and adept at dealing with both the seller’s and buyer’s agents. Tori comes highly recommended to anyone looking to buy or sell a home and who wants an exceptional experience throughout the process.
    — Merissa K.
  • Tori is a fantastic realtor. We are so lucky that we found her. She fought for us every step of the way. She listens and delivers.
    — Allison
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Work With the Tori Turner Group

Whether you're buying your first home in Sarasota or selling a waterfront estate, our team delivers the results, discretion, and personal attention that you deserve.
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Contact Details

Tori Turner Group

Phone

(662) 614-2783

Email

[email protected]

Address

1605 Main Street Sarasota, FL 34236

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